A new line of vapes from Juul will have a unique smartphone app with age verification and parental controls.
This would be an innovative attempt to address at least one of the issues that many e-cigarette businesses have been attacked for, including how frequently their products find up in the hands of youngsters, how they are sold and marketed, and their possible health repercussions.
The business has asked the US Food and Drug Administration (FDA) to approve its "next generation vapor platform," which it believes would reduce underage usage and enhance the likelihood that adults will transition from traditional cigarettes to e-cigarettes.
The company's website lists the characteristics of the new Juul vape that has not yet received approval. The device, according to the advertisement, provides a "more consistent vapor experience that better competes with combustible cigarettes" and "an innovative heating element that improves product performance and temperature-control precision."
A larger, longer-lasting battery and a "smart light system" that alerts the user to the amount of charge and e-liquid remaining are the additional features of the Bluetooth gadget. It has also developed a Pod ID chip that, according to the company, inhibits the use of unauthorized imitation pods with the system.
The company added that a mobile and web-based app that enables age-verification technology, including device-locking and real-time product information and usage insights for age-verified consumers with industry-leading data-privacy protections, would be available for the device.
In addition, the designs state that the gadget contains "newly designed, tamper-resistant pods that enable improved aerosol delivery." According to the company's product summary, the new suggested Juul would also include an "innovative heating element that improves product performance and temperature-control precision."
According to Juul's Chief Product Officer, the company's DNA is product innovation, and with its next-generation platform, it has created a technology solution for two public health issues: facilitating adult smokers' transition away from combustible cigarettes and preventing minors from gaining access to vapor products. The CEO noted that efforts to eradicate combustible cigarettes and stop underage usage are only beginning as new technology is created and improved for the domestic and international markets.
The Chief Regulatory Officer noted that, in order to obtain a marketing license, the vapor platform PMTA is based on cutting-edge technology that promotes public-health goals and persuasive research that shows a demonstrable public health benefit. The company is eager to work with FDA on this significant harm-reduction potential throughout the review process.
The company's behavioral study in the UK, which focused on adults moving from traditional cigarettes to e-cigarettes, served as the basis for the product. According to Juul, the company "looks forward to bringing this new technology to over 28 million adult smokers in the country who continue to smoke combustible cigarettes - the leading cause of preventable death." The FDA's approval of the proposals is still up in the air.
